It's back to the future for New Brighton - Seaview Rd will once again will run right through the shopping area.
The city council's draft master plan for the area has a number of new developments which are programmed to be implemented over the next 15 years.
That includes opening Seaview Rd up again completely to Marine Parade, an indoor entertainment centre and a bus interchange.
However, the plan does not include hot salt water pools which many in the community say are needed to attract tourist dollars.
The plan says the much wanted pools are outside the scope of the proposed rebuild.
"What? I don't even know what to say to that. We need the salt water pools to make New Brighton a destination," said New Brighton Project's Martha Baxendell.
City councillor Glenn Livingstone said he would be seeking to have the pools included in the plan.
"I would like to see them in the plan because they will bring back to New Brighton the point of difference which weekend shopping once did. They could be a real drawcard to bring people to the area," he said.
Overall Ms Baxendell said she was feeling very "underwhelmed" by the master plan.
"I really am feeling a bit underwhelmed by the plan, I don't see that much thought has been put into it - it kind of looks like they've moved a few bits of Leggo around," she said.
She also opposes opening up Seaview Rd which may affect the New Brighton Market.
"I think it is absolutely ridiculous, I don't even have the words. That area is the only place where people can all gather in one place," she said.
"It could have a huge impact on the market, we would have to relocate and while all this is happening where will the market go?"